25 Aug 2010

Opera Lover Targets Young Patrons With $25 Seats

http://online.wsj.com/article/SB10001424052748703447004575449731766172828.html?mod=googlenews_wsj

By Erica Orden [WSJ, 25 August 2010]

At 80 years old, Agnes Varis is trying to make opera audiences younger. "Your average opera-goer cannot be 65—give me break," said Ms. Varis. "You're not going to keep an opera house alive with that."